who we are
the Neu/Alt team
Founded in 2024 by husband and wife duo Matthew Vidakovic and Astrid Brown. At NEU/ALT, we envision a world where luxury fashion is not only about brand names and opulence but also about sustainability, uniqueness, and lasting value. We aim to be the bridge between the past, present, and future of fashion, where exquisite pieces find new life while contributing to a more sustainable and responsible fashion industry.
co-founder
astrid brown
A graduate of Ryerson University’s prestigious Fashion Communications (BDes), Astrid has worked in the luxury retail industry for 10+ years honing her skills in personal wardrobing, visual merchandising and associate leadership specializing in client services and customer outreach. She has worked for some of the industry’s most recognizable names including Louis Vuitton, Salvatore Ferragamo, Kate Spade and in luxury consignment. Astrid’s outgoing personality and keen sense of style are a primary draw for customers wherever she is and as a result have contributed to long lasting relationships in the industry.
co-founder
matthew vidakovic
Matthew is a graduate of McMaster University’s DeGroote School of Business (Hon BComm) and has worked in fashion for 12+ years. Starting initially as a sales associate he has worked for the Hudson’s Bay Company in merchant & planning roles for 10 years developing a knowledge of key facets of the business. Matthew has an intimate knowledge of retail management and has developed longstanding relationships within the Canadian vendor community. In addition to his professional career he has maintained an online luxury resell business since 2010 with over 5000+ global transactions and over $250k in sales, specializing in mens and womens RTW, accessories and footwear.